Which midsize SUV is the real king of the off-road, the 2024 Ford Bronco or the 2024 Jeep Wrangler? Our comparison guide is here to help you figure out which of these American icons can tackle your adventures with maximum style.
Key Takeaways
- Compared to the 2024 Ford Bronco (from $39,630), the base 2024 Jeep Wrangler (from $31,995) comes at the lowest price!
- Looking for the off-road SUV with the most power? That’s the Bronco!
- Both the Bronco and the Wrangler deserve their reputations as the best off-road vehicles on the market.
- While the Wrangler hasn’t changed much over the years, the sixth-generation Bronco is big on modern style.
What is the Starting Price of the 2024 Jeep Wrangler?
Famously, the Wrangler’s base model, the Sport, is pretty sparse in terms of comfort and convenience features, featuring old-school crank windows and manual door locks. However, it comes at a great price, starting at $31,995. If you want big savings on an off-road-ready SUV, you’ll be pleased to learn that the Sport is actually less sparse than in previous model years, with standard features that include air conditioning and touchscreen infotainment.
The entry-level 2024 Ford Bronco isn’t nearly as bare. In fact, its entry-level trim, the Big Bend, is comparable to one of the Wrangler’s mid-grade options. Starting at $39,630, the base Bronco is big on modern comfort and technology, with features that include Ford’s SYNC 4 infotainment system (with wireless Apple CarPlay and Android Auto), a 12-inch touchscreen, built-in navigation, LED headlamps, and a terrain management system with six drive modes!
Is the 2024 Ford Bronco Powerful?
The Bronco is our first choice for performance! In everyday driving scenarios, the Bronco will impress you with its composed steering and stable cruising. Ford’s off-road-ready midsize SUV offers a wide range of powerful engines, allowing you to tailor your ride to suit your needs. And it offers a modern balance of power and fuel economy with its seven- and 10-speed transmissions.
Choose from these 2024 Ford Bronco powertrain options:
- Standard turbocharged 2.3L four-cylinder engine (300 hp, 325 lb-ft)
- Optional twin-turbo 2.7L V6 (330 hp, 415 lb-ft)
- Raptor twin-turbo 3.0L V6 (418 hp, 440 lb-ft)
- Seven-speed manual transmission (2.3L engine only)
- Optional 10-speed automatic transmission
- Four-wheel drive
Like the Bronco, the Wrangler is tuned for a sporty off-road ride. Back on the pavement, though, it can feel a little stiff, even compared to the Bronco. On the other hand, if you’re looking for pure power, the Wrangler is a great choice. With its available 6.4-liter V8 engine — also known as the 392 — the Jeep Wrangler supplies an incredible output of 470 horses!
Choose from these 2024 Jeep Wrangler powertrain options:
- 3.6L V6 (285 horsepower 260 lb-ft of torque)
- Turbocharged 2.0L four-cylinder engine (270 hp, 295 lb-ft)
- 6.4L V8, aka the 392 (470 hp, 470 lb-ft)
- Plug-in hybrid powertrain, aka the 4xe (375 hp, 470 lb-ft)
- Six-speed manual transmission
- Optional eight-speed automatic transmission
- Four-wheel drive
Is the 2024 Ford Bronco a Good Off-Roading Vehicle?
The Bronco earns the win here, thanks to its wide range of trim models, some of which are specifically designed to take on highly specific off-road scenarios. For instance, the Bronco Everglades was built to roll through up to 3 feet of water, with a standard lineup that includes an air snorkel, heavy-duty front bumper, and marine-grade vinyl upholstery. The infamous Bronco Raptor will take you on high-speed romps over desert dunes, thanks to its Fox shocks, active exhaust, and 37-inch all-terrain tires!
The Wrangler is also available as a wide range of trim models, though they’re not quite as specialized. However, the Wrangler makes it easy to maximize your off-roading capabilities — simply choose the Rubicon or Rubicon X trim! When it comes to rugged gear, the Rubicon is the most fully-loaded Wrangler, with standard electronic locking front and rear differentials, rock rails, and 4:1 low-range gearing.
Is the Exterior of the 2024 Ford Bronco Nice?
Not only will the Bronco take you deep into the wilderness, but it’ll look good doing it! Every Bronco turns heads with its unique combination of vintage and modern styling. Its Heritage Edition and Heritage Limited Edition trims are especially noteworthy, pumping up the retro theme with a white hardtop, white grille, unique bumpers and fenders, and vintage-style graphics.
Like the Bronco, the Wrangler is a convertible SUV. To really experience the trail, you can remove the roof and doors of either model. The Wrangler’s exterior hasn’t changed much over the years, making it one of the most recognizable vehicles on the road today. While it may not be as stylish as the Bronco, the Wrangler does offer a variety of exterior trim and wheel designs to show off your personal style.
Is the 2024 Ford Bronco Worth Purchasing?
Both of these SUVs can go practically anywhere! But overall, the 2024 Ford Bronco pulls ahead of the competition, delivering the best daily drive, sporty style, and trim model options.